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In conclusion: Make the effort to provide good-looking banners in a wide range of sizes to your affiliate partners; keep your website address off banners and the contents of text LAMINATED TARPAULIN links and don't forget to make the most of the advertising oppportunity provided by those 'alt' tags. If you are lucky and the affiliate has the time, can spell and write reasonably pertinent copy, all is well.

Many merchants seem blissfully unaware of the potential of 'alt tags', as the little pale yellow rectangles with text in them, or 'tool tips' that come up when your mouse passes over a graphic are called... If not...the fault lies more with the originator of the unmarked or badly marked banner than the end-user.

Seasonal graphics are another important weapon and we are not just talking about the most obvious events either but, whilst we are mentioning them, there is no harm in having a seasonal banner that remains the same for years ? provided there is nothing to identify the banner as specific to one year.

Instead of trying to think up a new Valentine's Day or Christmas banner every twelve months and creating something that is not particularly attractive, pick a design that works and stick with it, by all means.

Either the affiliate will leave it as it is and visitors who are about to click on the banner may be put off doing so by the appearance of what may be interpreted as sinister code, or the affiliate will replace the text with whatever he or she thinks is appropriate.

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The same 'alt' text, as it appears when the cursor pauses over a graphic, is also commonly used by web surfers as an aid to deciding whether a 'thumbnail' image is worth clicking on to see the enlargement. At LWA Malls - linnetwoods/malls/ - for example, it is noticeable that a great many people like the traditional and comforting seasonal images best.

People's lives contain other seasons, apart from the universally-timed ones.. Here we will look at the secret weapon you should not ignore.

When you think about it, the existence of the 'alt tag; is a huge opportunity to add a sales message that would never fit on the graphic itself.